I missed it yesterday, when it was announced, but Adobe has now announced support for H.264 (also know as MPEG4) in an upcoming version of the flash player. H.264 is the same standard which is used by BluRay and HD-DVD — the ability to have this type of video in our web applications is absolutly huge. Remember, not that long ago, Adobe announced plans for the Adobe Media Player (AMP), as a desktop application which was built with AIR and Flash — now, AMP will be able to use H.264 as well as FLV for its video content.